Thursday, January 28, 2021

GL of Massachusetts develops new promotional campaign

Springfield, MA --  Following the online uproar over The View host Whoopi Goldberg wearing a PHA masonic sweater on the show, the Grand Lodge of Massachusetts is capitalizing on the incident to create yet another marketing and publicity campaign.

"We had a bunch of Eastern Star ladies combing the local thrift shops for sweaters, golf shirts, jackets, and even hats," said RWB Clark Stanley, Public Relations Director for the Grand Lodge during an interview with The Past Bastard this week.  "We've got dozens of items that we're going to be sending out to all of the women regularly on network television. If just we can get just one or two of them a week to wear something, it will raise Freemasonry awareness to unprecedented levels."

PHA Freemason Whoopi Goldberg shows off
her lodge sweater during a recent broadcast.

Ms Goldberg, a former Star Trek actress, wore a sweater with a square and compasses and the letters PHA for Prince Hall Affiliate on the front. This led to an uproar on various Masonic oriented Facebook and other web spaces as to whether a woman has the right to wear such emblems. The arguments spilled over into other groups, which sparked an uptick in questions from non-Freemasons, who wondered what the fuss was about.

"Our plan now is to send some of these items to women in media who would be most likely to be watched by viewers. So far, we've sent items out to Katie Couric, Megyn Kelly, Brooke Baldwin, Maria Bartiromo, Susan Li, Tamron Hal, Rachel Acenas, and Anderson Cooper."

The Past Bastard asked Stanley if he wasn't worried about the potential arguments over such a campaign.

"There's no such thing as bad publicity," he told us. "Besides, after the tens of thousands of dollars we've thrown away on TV and radio spots, billboards, and YouTube videos, this approach is amazingly cheap and simple," he said .