Thursday, December 10, 2015

Grand Lodge of California Announces Rebranding Initiative; Drops Square & Compasses Entirely.


San Francisco, CA -- Following the announcement that the UGLE had a  “re-branding” of the fraternity, along with a modernized S&C logo, the GL of CA announced their own rebranding initiative. 


“Let’s face it, Freemasonry has an old fashioned image that we will never shake, unless we do something drastic. The UGLE had some good ideas, but they didn’t go far enough. Our initiative is looking forward to 2117, not just 2017,” said Grand Lodge spokesperson Nelson Riptorn. 


Always on the avant garde edge, The California Freemason reported that a team of social theorists, organizational behaviorists, cultural anthropologists, and graphic designers worked together to create a more forward-looking logo, designed to pair with their initiative to attract and retain a younger membership. Realizing that the new UGLE logo still retained trace elements of the out-dated Square & Compasses, the California initiative strove to come up with a design that balanced the stability of the past with the need for appealing to future generations of Freemasons. 
SC-New-1.jpg 
“By eliminating the old fashioned Square and Compasses altogether,” Riptorn explained, “we can finally shake off one of the aspects that’s been holding us back. In a few months, our new logo will be available on pins, bumper stickers, decals, and car emblems. By this time next year, we expect to have replaced those old lodge signs, too, after the Grand Master’s edict. We expect that it will be a short time before the rest of the Grand Lodges around the US will follow suit.”

“We’ve had three hundred years of looking to the past,” said Riptorn. “Let’s turn that around and start looking toward the future.”

-- Conte Calvino Gliostro

25 comments:

  1. So, the Starship Enterprise is a Masonic vessel? Who knew?

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  2. Looks like the 1960s Star Trek emblem on their uniforms.
    I will proudly wear and keep the good old fashioned Square and Compass

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  3. Geometry is the foundation of all of this and for your opinion stated or unstated moved in this is unthoughtful. Enter here nor there, above or below, East , West , North, South. As above so below. But from within is our great matter. Perfection is gained through this old great sign.

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  4. Then California will reduce the cross to a wooden stump.The symposium of our Fraternity says who we are,is our identity now being changed?

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  5. OMGm maybe they should also drop the Yankee flag?....

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  6. Absolutely the most stupid thing I've heard all year

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  7. I won't be doing away with my old square and compass or my past masters ring. I hope the GL didn't spend a ton of money on this focus group!!

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  8. Yes! This means that the federation of planets is a Masonic order! There is hope for the future yet! I have an important question though... When do we get the phasers?? If we are not getting new gear then how about keeping the emblem of our order? Its not broke, why try to fix it??

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  9. Yes! This means that the federation of planets is a Masonic order! There is hope for the future yet! I have an important question though... When do we get the phasers?? If we are not getting new gear then how about keeping the emblem of our order? Its not broke, why try to fix it??

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  10. No way this would pass without some sort of vote at the Annual Communication with a vote. Haha. Funny none the less.

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  11. NO! Our Square and Compasses is timeless. That's not the type of change we need.

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    1. "Our Square and Compasses is timeless" EyeEarU...You are Right and Exact!!!

      AFMR

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  12. Another screwed up idea from California

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  13. Whatever comes out of California has to be so liberally screwed up it can't be taken seriously.

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    1. Flagrant ignorance, and a penchant for mixing politics and Masonry! Have you thought about becoming a District officer? -MB

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  14. Satire had gone over a lot of people's heads..facepalm..

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  15. So do the Master and Wardens wear gold shirts, deacons and stewards wear blue shirts and the rest of the lodge wears red shirts?

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  16. Wow, someone needs to watch the west gate.

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  17. It would seem that some people missed the "Satire" tag at the top of the page ... and some of the other comments are just damn funny.

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  18. This was done a couple of years ago!

    http://uponthepoint.com/product/blue-lodge-communicator-badge/

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  19. Very typical of the California nuts

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