Royal Order of Jesters announces new, family-friendly mascot to rebrand image

Indianapolis, IN - The secretive Shriner sub-organization known as the Royal Order of Jesters (ROJ) has announced its intent to return to the public eye and rebrand its image as a family-friendly organization by dropping its iconic Billiken imagery and replacing it with a new, kid-friendly mascot named "Jesterbear." Noble Richard Prick, Executive Director of the Royal Order of Jesters, gave the organization's first public interview in years exclusively to the writers of The Past Bastard." We as an organization are at a crossroads," Noble Richard explained, "Our great fraternity is shrinking more and more each day, and unless we get back into the public eye, the ROJ will ultimately cease to exist. We need to remember that, as Shriners and ultimately Freemasons first, we need to be champions of good will to all we meet. We can't lurk in the shadows any longer."

When The Past Bastard asked Noble Richard why the organization decided to do a complete rebranding initiative, his answer was simple: "We've had some serious missteps in the past, and we've wronged a lot of good people. But no more. As the old practices of this organization have died, the old brand that represented those practices needs to die as well. Mirth can still be king, but we need to extend our joy and good will to our families and friends. That's why we came up with Jesterbear, the face of the new and improved Royal Order of Jesters organization!"

Jesterbear, the ROJ's new mascot

When asked "Why Jesterbear?", Noble Richard explained: "We wanted our image to be something cuddly, like a teddy bear! Admittedly, none of us here at the ROJ National Office are terribly computer literate, but we took to the "Ask Jeeves" internet search engine to search for a good cartoon bear we could model our mascot after. We found one that fit our new image perfectly, added some ROJ flair, and there you have it! We've tested the new mascot out with a couple small groups, and one thing is clear: Jesterbear is a hit with the kids!"


Noble Richard closed out our interview by discussing his organization's next steps toward inclusivity: "We want to get out side-by-side with our the rest of the Shrine clubs. You can expect to see the Jesters marching in the local Halloween parades, or working with local Shepherds Units to transport children to area Shriner's Hospitals. In fact, I'd encourage each and every Shriner out there to take the initiative to ask your local Shrine Temple Recorder how you can get involved with the ROJ!"

The first large-scale family event the ROJ will be organizing is reportedly a fishing trip off of Lake Michigan. "If that goes well," explained Noble Richard, "we'll see if we can't get a larger one organized for a more exotic destination like Brazil. I've heard the fishing there is downright spectacular. All in all, we've been extremely blessed as an organization to get a fresh start like this. The Royal Order of Jesters is here to stay, and we're lucky to have Jesterbear to lead the way!"

- Exalted Patron Dr. Dorian Dalton